Providing complete hardware solutions for advertising media companies: Combination of digital signage players and content management systems

August 23, 2024

Comprehensive hardware solutions for advertising and media companies: The perfect combination of digital signage player and content management system

In the field of digital advertising, the perfect combination of hardware devices and software solutions is crucial. As a company specializing in hardware development and manufacturing, we are able to provide advertising media companies with a complete set of solutions, including a high-performance **Digital Signage Player** and a comprehensive **Digital Signage Content Management System**. This article describes in detail the functions of these hardware and software and how they work, to help you understand how to realize efficient and flexible advertising delivery and management with our technology.

What is Digital Signage Player?

A **Digital Signage Player**, or digital signage player, is a hardware device dedicated to playing and managing advertising content. It is usually connected to a display screen and is capable of playing a variety of media content such as video, images, and text. The main functions of a digital signage player include:

1. **Content decoding and playback**: It supports video and image decoding of various formats to ensure high-definition and smooth playback effect.

2. **Network connection**: supports wired and wireless network connection, which is convenient to get updated advertisement content from remote server.

3. **Equipment Management**: The player can be remotely controlled and monitored through the management software for content update, timed playback, equipment health monitoring and other operations.

Our digital signage players are powerful enough to handle complex multimedia content and support a wide range of interfaces and connections to suit different advertising display environments.

What is Digital Signage Content Management System?

**Digital Signage Content Management System** (CMS) is a software platform for creating, publishing, managing and analyzing digital advertising content. The system allows advertising and media companies to centrally manage multiple digital signage players and update broadcast content in real time. Key features include:

1. **Content Creation and Editing**: Provides powerful editing tools to help users create engaging advertising content, supporting multimedia combinations, template applications, etc.

2. **Content Scheduling and Publishing**: Through CMS, users can easily schedule the playback time and order of the content and publish it to the specified player devices.

3. **Remote Management**: You can remotely monitor the status of each player and adjust the playback content in real time to ensure the timeliness and accuracy of advertisements.

4. **Data Analysis**: Collects playback data and analyzes the playback effect of ads and audience engagement to help optimize advertising strategies.

Our content management system is seamlessly integrated with the digital signage player, making the management and distribution of advertising content more convenient and efficient.

How digital signage solutions work

The working principle of the whole digital signage solution can be divided into the following steps:

1. **Content Creation**: The advertising media company creates and edits advertising content, including videos, pictures, texts, etc. through the content management system (CMS).

2. **Content Scheduling and Publishing**: Set the playback time and sequence of the content in the CMS, and then send these contents to the digital signage player through the network.

3. **Content Playback**: After receiving the content, the digital signage player plays the advertisement content on the connected display according to the set scheduling.

4. **Monitoring and Management**: Advertising media companies can monitor the status of each player in real time through CMS and update or adjust the content as needed.

5. **Data collection and analysis**: CMS automatically collects playback data and generates analysis reports to help optimize future advertising strategies.

Implementation of multiple commercial hardware solutions

Our company is able to provide multiple commercial hardware solutions to meet different customers' needs, including:

- HD/FHD/UHD/8K OTT: Support OTT devices from HD to 8K resolution, adapting to different advertising display requirements.
- OTT+Router: OTT devices with integrated routing function, providing more flexible network solutions for advertising and media companies.
- OTT+4G/5G LTE SIM: OTT devices supporting 4G/5G SIM cards, ensuring stable broadcast of advertisement content in environments without fixed networks.
- OTT+POE: OTT devices that support POE (Power over Ethernet), simplifying the device installation process and reducing the reliance on power interfaces.

- OTT+LoRa: OTT devices suitable for long-distance and low-power communication scenarios, and meet the needs of advertising in remote areas or wide area network environments.

Our hardware solutions are based on a variety of mainstream chip solutions, including:

- Amlogic series: S905W, S905W2, S905X, S905X2, S905X3, S905X4, S905X5/S905X5M, S912, S922X, S928X/S928X-J/S928X-K, A311D/A311D2, S905Y2, S905Y4, S905Y5 and more.
- Allwinner Series: H313, H616, H618, H728, T527, etc.
- Rockchip Series: RK3528, RK3566, RK3576, RK3588, etc. We provide customers with mature and reliable hardware.

We provide customers with mature and reliable hardware solutions to ensure the stability and high performance of the devices.

Cooperate with software companies to provide high quality service together!

Regarding CMS (Content Management System), we welcome all kinds of software companies to cooperate with us and provide better service for customers together. Through the close cooperation of hardware and software, we are able to provide advertising and media companies with a complete digital signage solution to help them realize the efficient management and distribution of advertising content.

Conclusion

As the digital advertising market continues to expand, advertising media companies need more flexible and efficient solutions to manage and distribute advertising content. We provide hardware and software solutions that help our clients achieve this goal, whether in retail stores, hotel lobbies, transportation hubs, or corporate offices.

Choosing us means choosing high-quality hardware and comprehensive services to make your advertising more attractive and efficient.

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